Bristol Palin's Connection to YOUR Career
“Absolutely brilliant,” said Brown, editor of The Daily Beast website. It was, she claimed, a great ploy by Bristol’s mom, Sarah, to keep the Palin brand in the news.
It’s all about “keeping the public interested,” Brown said. “It reminds me of Princess Diana who always knew just when the tabloid excitement was dying down, feed them another drama, you know?”
Brown quipped that it’s bad news for Lindsay Lohan’s family because “now they [the Palins] are the First Dysfunctional Family of America. It’s going to be a great show. Let’s face it: we’re all watching.”
None of us have any idea whether what Brown says is true—that the engagement is a simple PR gimmick or staged in hopes of landing a lucrative deal for a reality show. And, frankly, we can only wish the young lovebirds and their baby the very best.
But Brown’s basic point—that it’s very savvy for anyone who has a brand to protect and promote—is one that all of us should appreciate.
If you’re wondering why no one is responding to your resume, tapping you for a promotion, or clamoring to buy your products and services, consider this: What exactly are you doing to keep your name—your personal brand—front and center with your target audience?
You can’t assume that you’ll be discovered—and rewarded—without taking deliberate action on a regular basis.
That means you must break the waiting game. When someone tells us they’ve got a plan in mind, but they’re waiting for this, that and the other to happen before they can move forward, it’s a dead giveaway that they’re stalling, not prepping.
What exactly can—and will—you do this week, starting today, to make something big happen, to get someone to notice you—to buy from you, to interview you or to applaud you?
Take a page from the Palins—whether you love ‘em or hate ‘em, America is fascinated by the famous family and they keep us talking.
Tell us what you think—and declare your goal for the week, then go make it happen.