You Up to Speed on Your Digital Identity?
Two Women For Hire events down, four to go this season. One big observation is the discomfort or confusion around how to best maximize technology – and, specifically, a digital profile – for job search success. If you’re looking for a professional position, there are a few should-dos now.
1) Create a website-even a simple one.
Register your name as your domain name. (In my case, it would be ToryJohnson.com.) If your name is taken, add a descriptor, such as FirstLastCPA.com, FirstLastEngineer.com, FirstLastAdmin.com – you get the idea.)
Post your profile and include a video. This is the ideal opportunity to deliver your pitch – who you are, your expertise, and what you seek – in two minutes. This may take 30 tries to get it right, but it’s so worth it. You can do this with your computer’s built-in camera or your iPhone. Don’t have one? Get a friend to help.
You can feature examples of your best work, if applicable, on the site. Add a blog component demonstrate your expertise in your field.
If you don’t have a professional photo, now is the time to get one. Not only for this site, but for all of your social media profiles. Dress the part, look your best, pinpoint a professional background and turn on flattering lights. Again, an iPhone will do just fine if it’s taken for this purpose.
2) Enhance your LinkedIn profile.
Surely you have a LinkedIn profile, right? Be sure all fields are complete, including the new option to add volunteer experience, as well as the recommendations, which serve as public references. Add a link to your new website too. Don’t stop until the system says it’s 100% complete.
Get active in Groups that relate to your target employers and industry. That means you can’t just join; you should contribute daily to the conversation. LinkedIn Answers is another place to demonstrate all you know.
This is the site where recruiters hang out all day, so you want to stand out in this playground.
3) Show off your web savvy.
If you’re using an AOL address, swap it for Gmail. Same goes for accounts issued by your cable provider. Go for Gmail, which is the gold standard.
Contribute to the leading blogs in your industry. Don’t worry about getting bogged down trying to remember 30 sites; the top 3 is plenty. This isn’t about showing up everywhere; it’s about actively engaging in the most relevant places. Again, make your presence known with smart comments and observations that advance the conversation.
Be sure your Facebook and other profiles are employer-friendly. That means there’s nothing posted that would prevent you from getting hired.
Tell us how you’re doing in these areas – and let us know where you’re stuck in this blog post. (And be sure to register to join us for events coming up in Los Angeles, New York, Washington DC and Dallas.)