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October 22, 2018

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Meet Spanx Founder Sara Blakely & Win a Chance to Speak to 5,000 Women

Hey there – happy Monday!

I’m coming off a phenomenal two-day Media Mania program. Everyone met with dozens of top outlets, generated fresh ideas around their most intriguing coverage-worthy nuggets, and ended with exhaustion and exhilaration – in need of a weekend to unwind, digest and plot and plan next steps. The gold is always in the follow-up.

One huge reminder among our group was the importance of always adapting your story to the interests of the person you’re aiming to convince. Different angles appeal to different people. It’s true when pitching media, applying for a job, making cocktail party chit-chat or securing clients for your business.

What’s fascinating about your story? How would it differ for the audiences you’re currently targeting? Are you comfortable and capable of assessing the needs and interests of your target – and responding accordingly? Do some brainstorming and role-play today to see what you come up with.


Next week is the kick off of the 13th fall season of Women For Hire Career Expos… and we’re getting going with a big bang.

At the first event of the season, SPANX founder Sara Blakely, one of America’s most successful and sensational entrepreneurs, will join me as my special guest at our early morning seminar. 

For only $10 – the seminar has always been a nominal fee to make it possible for everyone to participate – you’re invited to register now to join us on Tuesday, October 4 at 8:30am in Atlanta for the 90-minute session.

I’ll share job search and small business start-up advice with you – and Sara will wow you with her unique brand of business savvy. You’re guaranteed to elevate your confidence and know-how many notches.

Click here to register now to join us for a spectacular start to the season.

Then next Thursday I’ll be at the Navy Pier for Women For Hire Chicago. More seminars and services than ever before to get you hustling. Join me there,too.


Imagine speaking in front of 5,000 professional women who are ready to cheer you to victory. I’ve done it – and I know first-hand how powerful it is. I know how many friends, followers and fans it earns. I know how much business can be generated from that unique platform.

Now it’s YOUR chance to experience what I’ve come to love: the ability to WOW a phenomenal audience of women who are hungry to hear from successful peers.

Register now for the Small Business Boot Camp – a partnership between Spark & Hustle and the PA Conference for Women – in Philadelphia on October 24 and 25. Then enter to win your spot on the stage where you’ll address 5,000 women at the keynote luncheon.

Go ahead – accept the challenge to build your business in a BIG way by joining us. Then let me know on my Facebook page that you’ve registered and you’re working on the application. I’ll do everything I can to cheer you to victory.

Let’s make it a spectacular week!

Tory Johnson

P.S. I have many Secret Sales coming up on WABC in New York and on Good Morning America. Let me know if you have must-have product suggestions for inclusions. Complete the form here.

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