Older Women Rock!
Inc. is one of my favorite magazines and the June issue focuses on America’s best run companies. One of the top places to work is Patagonia, the outdoor apparel company based in California. When asked what he’d do to create the best workplace if he were starting a company today, founder Yvon Chouinard said, “I’d search out older women as employees. Ones that have already raised families and are looking for something to do. These people have lived with a budget. They are aggressive. They are honest. You can’t find better employees. They are one of the most underused resources in America.” Why don’t more business leaders believe that way—and, more importantly, what can we do to convince them to follow this theory?