About

Interested in “Going Global and Growing Global”? Carol Webster is an accomplished speaker on international marketing and cross-cultural communications, and has spoken at conferences worldwide, including the U.S., Czech Republic, Germany, Brazil, Australia and the People’s Republic of China.

Carol Webster founded Cassel International in 2003 to provide strategic planning and marketing services for businesses that wish to enter or expand their presence in the global marketplace.

Carol graduated from Georgetown University in 1978 with a B.S. in Languages and Linguistics. After serving as an executive in several industrial environments, Ms. Webster received her B.B.A. in Business from Belmont University in 1986, with a concentration in Industrial Marketing and Product Management. Intrigued by the global marketplace and its opportunities, Carol subsequently earned an MBA in International Management from the renowned Garvin School of International Management (Thunderbird). This intense program included several months at the European Business School in Germany, and a professional internship with Dr. August Oetker Nahrungsmittel. Carol also completed a Leadership Program at Ashridge Management College in England in 2001.

Carol has over 25 years of experience in the U.S. and Europe in international marketing management, in such diverse fields as engineering, automotive, apparel machinery, specialty food and industrial textiles. Her expertise lies in the areas of strategic business planning, business analysis, marketing management for consumer and industrial products, establishment and management of worldwide agent/distributor/sales networks, and corporate communications. Carol has excellent professional and personal contacts the world over, and her reputation for efficiency and performance is unmatched.

In addition to speaking English, Ms. Webster is fluent in German and conversant in both French and Spanish. She has traveled extensively for both business and pleasure (at last count more than 70 countries), and is well versed in cross-cultural communications.

Themes

Effective Communications for the Global Executive

The Forgotten Factor: Cross-Cultural Communications

Preparing to Market Your Product Internationally

Introduction to Export Marketing

Tips and Tales from a Battle-Scarred Travel Veteran

Assets

I have a passion for international business and marketing! The trend toward globalization continues, and anyone and everyone should be cognizant of it, and willing to be an integrated participant!

It is my goal to help you “Go Global and Grow Global”. It’s time to reach out to potential clients and consumers in the 193 countries around the world!

I can help you take the first step into international business by giving you a plan to move forward – identifying those markets which need your product or service, developing a marketing plan to reach those markets, finding the right business partners and distribution channels, and doing it all in a culturally correct way.

Cross-cultural communications is an important part of doing business internationally, and I offer several presentations on the subject, many presented with humor, and all laced with my personal experiences over the past 25 years!

Rave Reviews

Nonwovens Conference on Filtration – Prague, Czech Republic
“I am happy to report that you received our highest speaker rating ever!” –Lutz Bergmann, President Filter Media Services

Technical Presentation – Ilfracombe, UK
“I would like to thank you for an excellent presentation. The content and style were of the correct pitch for the audience.” –Sandy Gliddon, Supply Manager

National Association of Women Business Owners National Conference – Orlando, Florida June 2005
“Many thanks to Carol Webster for her terrific presentation on the successful and well-received international panel”. –Betsy Weber, International Chair

National Association of Women Business Owners – Nashville, Tennessee July 2006
“Carol is a wonderful speaker and received rave reviews” –Letha Edwards, President

U.S. Department of Commerce Export Assistance Center – Nashville, Tennessee March 2007
“Carol is very knowledgeable about international business and we have called upon her on several occasions for speaking engagements on international business” –Ericka Stevens, International Trade Specialist

Georgetown University Alumni Teleclass -Washington, D.C. August 2007
“I just wanted to pass along some very positive feedback from your presentation yesterday! It was very well received and quite
informative. –Bridget Bowers, Direct of Alumni Career Services

Contact Carol Webster

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