My daughter Emma talks frequently about her BFFs. You know, those best friends forever—the ones girls can’t live without.

I’m proud of her close-knit relationships with a core group of pals. They support and encourage one another, which is a great relief to me at a time when we could just as easily be living through teen drama. Everyone, no matter what her age, should have someone—or a few someones—they can count on personally.

Yet friendship gets a bad rap when some people think about Spark & Hustle.  We often get comments from prospective attendees who say, “I don’t want to invest that kind of money to sit around and make more friends. I have plenty of friends and certainly don’t need another.”

We couldn’t agree more. In fact, that’s exactly why I coined the term BBF. It stands for business best friends.

I know the women who attend our events don’t need more shopping buddies or gossip pals.  But all of us can use more people who’ll champion our professional success. And that’s exactly what you get at every Spark & Hustle event.

I’m savoring every email we’re receiving about the BBFs that have originated at our events:

– One attendee is close to a book deal based on an introduction to a publisher by another attendee

– A speaker landed a $10,000 client through a referral from an attendee

– Two speakers are collaborating on major distribution deals for their respective companies

– One attendee generated more than $7,500 in business from other attendees and their referrals who had to have her service

These are just a few examples from the last month alone.

So what are you waiting for? Grab your BFF, pack your bags and travel together to share expenses, and come to a Spark & Hustle conference to make lots of new BBFs.  You’ll both be glad you did.

Let us know how we can help accommodate your participation. Call Alex Hall at 212.290.2600 or complete our scholarship application online.

And, who knows, maybe you and I will become BFFs and BBFs—a winning combination.

See you soon!
Tory Johnson