Virtual Job Club Day 6: What's YOUR Story?
He argues that we’re all in the “emotional transportation business” and our successes are won by creating compelling stories that have the power to move our audience (in your case, prospective employers) into action (in your case, hiring you). Guber believes strongly — and has endless examples to prove it — that if you’re a great storyteller, you have the ability to win over any audience.
In a weak (to put it mildly) job market, if you can’t tell your story — a positive one because, quite frankly, woe-is-me windbags need not apply — you’re killing your chances of getting hired. The good news is that anyone — yup, even YOU — can learn how to be a strong storyteller.
Gretchen Gunn, who runs a successful staffing firm, helps jobseekers every day to perfect their stories. On this recorded call, she walks you through a lesson to help you develop yours.
Press the play button to listen to this 20 minute call (The audio begins 45 seconds in, so don’t worry, it’s working properly!):
In the meantime, tell us two things in the comment space below:
1. What’s the BEST part of your story? What are the most important things you’d want employers to know about you? Focus on something unique. For example, the fact that you’re reliable or a hardworker isn’t the BEST you have to offer. Be more specific.
2. What’s the UNIMPORTANT stuff that you’re having trouble keeping out of your story? For example, we get countless emails from people who focus on lack of degree, crippling divorce, near-empty bank account and so on. They share that in an effort to express the urgency of their job search. But it has the opposite effect: it drives people away instead of bringing them closer. So tell us the things that you know you need to save for pillow talk instead of for your professional communication.
Then study the difference in your answer — and others posted — so you know what to begin to build on and what to leave out.
Looking forward to YOUR story!