Isabelle Albanese, a former senior vice president at J. Walter Thompson Advertising, now leads the Chicago-based consulting firm Consumer Truth Ltd., where she has gained an international reputation for her unique approach to marketing. The list of brands she has helped turn into household names is long and impressive. She is also author of a book based on her methodology, called The 4Cs of Truth in Communications: How to Identify, Discuss, Evaluate, and Present Stand-out, Effective Communication (Paramount Market Publishing).