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March 28, 2023

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Jen Groover, Creator, Butler Bag Handbag Line

Recently named a “one woman brand” by Success Magazine and a serial entrepreneur by Entrepreneur magazine, Jen Groover is a career innovator, designer, and product development whiz. But her claim to fame is the Butler Bag handbag line, one of the nation’s fastest-growing handbag companies. It began as an “a ha” idea: put a dish rack into a diaper bag to create a handbag that eliminates all clutter and every woman’s “black hole purse syndrome.” It is now a multi-million dollar brand! Jen hopes to inspire girls and women of all ages to go after their “what if and why not” dreams, and to make entrepreneurialism a word that excites kids starting in grade school. For more information, visit Jen’s Website.


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