Tory's "insulting" chat with a friend
This is one of my busiest weeks of the year. I’m leaving today for Chicago for a Women For Hire Career Expo there on Wednesday, followed by another (my fifth!) Spark & Hustle conference Thursday through Saturday in the Windy City. From there, I’ll return home for less than 24 hours before heading to Dallas and Atlanta for two Women For Hire events.
Nine out of 10 nights away from home not only requires skillful packing, but a whole lot of planning to tend to the needs of my family too. Slightly frazzled would be a polite way of describing my mood.
Given that, it’s entirely possible that I was easily insulted by a conversation yesterday with a friend. In other words, my reaction probably had more to do with me being a bit “frantic” than her being rude. Still, I decided to share this because it caused me to uncover the “secret” behind all I am doing here.
This is what happened:
My pal was clicking through pages on SparkandHustle.com and watching the testimonial videos, all of which had been recorded by participants at our conferences and by clients I work with privately or in small groups. After several minutes, she asked, “So, if these women are for real, what’s your secret?”
Now, it wasn’t so much the question as it was the sarcasm behind it: IF these women are for real? IF?! (Thanks, “friend.”)
First, never before had I realized how some others may perceive the success stories coming out of Spark & Hustle. Were they real? Yes, of course they’re real! And no, they are not coached or scripted.
When I watch at the videos, as well as the dozens of others that we don’t post, I admit I’m amazed. Humbled may be an even better word. Even as they credit my vision of Spark & Hustle for their big wins and breakthroughs, I know the truth.
The truth is I’ve never doubted the authenticity of these testimonials for two reasons: One, I know these women and I know the hustle they’re putting into their work each and every day. And two, the women coming to Spark & Hustle are different.
Different because they arrive better equipped to succeed than anyone else who stayed home or vowed to be part of Spark & Hustle “next year.” They’re not different because it was easy for them to show up. (Showing up is, after all, still more than half the battle! No economic condition will ever change that.)
Plenty had to arrange child or elder care or barter a friend’s frequent flyer miles to make the trip or share a room with someone they hadn’t yet met to make the conference “doable” for them. Some even received partial scholarships to supplement their own investment in the conference.
No matter what the hurdles or hardships, before the conference even began, they made the decision that:
So, the women attending Spark & Hustle are no “ordinary” women expecting ordinary results. They arrive decided, hopeful, confident, expectant, and ready to take action.
That’s why our testimonials make sense. That’s the secret behind their success. It’s THEM. It’s what they bring and the decisions they make BEFORE we ever meet. Once they arrive, of course, we deliver what we promise: Real Solutions. Apply–Now Strategies. Support. Accountability. Community. Realistic Encouragement. We deliver the (exactly) HOW to their already strong decision to succeed.
Still, there will be far more women who will not make the decision to attend. They will also know that something has to change, but they won’t take an active role in changing it. They will not reach out to others who can help them along the way. They’ll keep “thinking about” attending and “thinking about” changing until it’s too late.
And, their “stories” will be much different — much more in line with that “4 out of 5 businesses fail” mentality. Not because they didn’t meet me or attend my events, but simply because they remain stuck in waiting, indecision and inaction.
So, are the testimonials coming out of Spark & Hustle real? You bet they are. Real decision. Real sweat. Real hustle. And, of course, real results!
If you’re ready to join us in Chicago, Boston, Orlando or Atlanta, let’s make it happen now. Let’s figure out how to bust the barriers standing in your way to get you to Spark & Hustle. NO BARRIERS — JUST RESULTS. Right now.
No matter where you are or what your circumstances, I believe strongly in YOUR ability to make the changes necessary to get the results you want. Make it a hugely productive week!
P.S. If you’re more interested in PRIVATE or SMALL GROUP work, there are a few remaining slots to work with small business coach Michelle Pippin and me the week of April 25. It’s rare that I have openings for one–on–one work, so I’m particularly excited to roll up my sleeves to work with you individually or in a small group session (depending on your program preference). Michelle and I will help you develop an immediate action plan that drives results where you need them most. It’s a short term, month–long Profit Partner Program to dig into the nitty gritty necessities to move the needle and build your bottom line. Email me at firstname.lastname@example.org with details on your business and your most pressing challenges to see if you’re an ideal match. If you’re serious about making the commitment, don’t delay locking in your spot since the opportunity is limited.