If companies offered internships for 40-somethings, would you apply? One PR firm says employers are missing the boat by catering only to kids.
Put another way: “Just because you do not tweet does not mean you don’t know what’s up.”
So says New York PR maven Dara Kaplan, of a new internship program for women in their 40s, 50s and 60s who have taken time off but are now eager to re-enter the workforce.
She and partner Gwen Wunderlich of Wunderlich Kaplan Communications hope that the paid, six-week “Enternship” program designed to help women everything from creating publicity campaigns to learning social media, writing press releases, pitching media and more. They’ll also learn about blogging, vlogging and emerging communication technologies.
Their inspiration was the 2015 flick The Intern, in which Robert De Niro plays a 70-year-old widower who becomes an intern at an online fashion site where he works for the CEO, played by Anne Hathaway.
While the film got a lukewarm reception from critics, it drew rave reviews from Kaplan and Wunderlich, who watched it three times in one weekend. The film said something to them about older workers, and how much experience, clarity and perspective they can bring to an office.
“I love millennials,” clarifies Kaplan, 31, who is one herself. “The sense of creativity, adventure and entrepreneurship is unbelievable. However, I believe that our society and workforce is missing out by just catering to my generation.”
What’s your take? Is this an idea that more companies should copy?
You don’t necessarily need to be the most talented person at work to succeed, but you do need to be willing to take responsibility for your success and character, this piece says. Read some tips on how to survive at work, starting with: Believe in yourself.
In today’s new world of work there are many changes taking place. Technology is changing. Information management is changing. The workforce is changing. But do businesses see the changes that are happening? And are they taking advantage of these changes? Karen Henry, Principal Consultant for Ricoh USA, Consulting Services Organizational Agility group, discusses that while the ability to operate a business in this new world of work has arrived, many businesses don’t seem to be keeping up with the change around them.
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There are two types of women at work, according to this piece: 1) like-minded people who believed wholeheartedly in women helping women and 2) female colleagues who make other women’s lives miserable, often for seemingly no reason. How to do deal with them? For starters, don’t take it personally.
Jeanne Thompson leads a team at Fidelity Investments that develops ideas and insights to help Americans plan and save for retirement. Recognized for her knowledge on 401(k) plans, Jeanne helps educate and inform employers, employees, advisors, policymakers, as well as personal finance editors and writers.
Before being named vice president of Thought Leadership at Fidelity, Jeanne held several leadership positions at Fidelity, including oversight of the design and implementation of 401(k) plans for many Fortune 100 companies. This deep understanding of 401(k) plan design, combined with robust analysis of more than 13 million American savers, enables her to consistently offer innovative insights about retirement readiness.
For more information on careers at Fidelity, please visit WomenInFinance.fidelitycareers.com.
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