Betsy Rich, Blue Horse Digital and Strategic Video
In 2003, Betsy Rich left a career in network news and began to focus her producing talents on the corporate world. She joined forces with her longtime production partner, John Upshall, to form Strategic Video LLC, a company which produces business videos. She then founded Blue Horse Digital, which focuses on protecting and managing corporate video assets. Rich is a former producer for ABC’s 20/20 and World News Tonight, where she covered politics, the economy and breaking news from London and New York. She is a specialist in crisis, litigation, and internal and external communications and has worked closely with many attorneys from leading law firms. As both a producer and writer, Betsy has won numerous awards for her work. Betsy lives outside New York City with her husband and children.