Image Image Image Image Image Image Image Image Image Image


Scroll to top


How to Find Female Job Candidates: A Comprehensive Guide for 2023

Editorial Team | On July 22, 2023

Updated on July 24, 2023

Identifying the Need for Gender Diversity in the Workplace

In the landscape of today’s business world, the term ‘diversity’ has moved beyond mere corporate jargon and has become an essential ingredient to a company’s success and innovative prowess. Specifically, gender diversity plays a pivotal role in shaping an organization’s performance, decision-making abilities, and innovation capacity.

The significance of gender diversity is multidimensional, extending beyond moral or ethical considerations.

Research conducted by Columbia University suggests that gender diversity leads to more innovative thinking and acts as an important signal to investors that the company is competently run. Hence, companies with a balanced gender representation are seen as promising bets for investment, thus paving the way for more financial opportunities.

Further underscoring this finding is a study led by Professor Zhang from the Harvard Business School. The research, which involved 1,069 leading firms across 35 countries and 24 industries, found that gender diversity is directly linked to the productivity of companies, as measured by market value and revenue.

This study clearly articulates that diversity isn’t just a theoretical ideal to strive for, but a demonstrable factor that positively impacts an organization’s bottom line.

Related: Women For Hire ™ – Largest Female Job Board

Not only does gender diversity affect a company’s internal performance, but it also shapes the external perception of the company among prospective employees. According to a survey by PWC, 61% of women consider the gender diversity of an employer’s leadership team when deciding where to work.

This suggests that companies with greater diversity are more likely to attract top-tier talent. Therefore, the ripple effects of promoting gender diversity are far-reaching, influencing not only a firm’s internal workings but also its potential to attract and retain talent.

Diversity’s effect on creativity within a workplace has been well-documented, with the Harvard Business Review affirming the connection between diversity and increased creativity. Hence, diverse teams not only promote innovative thinking but also create an environment conducive to novel ideas and out-of-the-box problem solving.

However, there is room for improvement when it comes to acknowledging the efforts of women leaders in promoting diversity, equity, and inclusion (DEI).

A report from McKinsey revealed that 40 percent of women leaders feel their DEI work isn’t acknowledged at all in performance reviews.

This indicates a need for organizations to do better in recognizing and rewarding the efforts of women leaders in driving DEI initiatives.

In terms of financial performance, the results are quite illuminating as well. Morgan Stanley found that companies with greater gender diversity saw their share prices outperform by 7.1% in Europe, 3.0% in Japan, and 2.0% in North America. This adds another layer of economic rationale to the argument for promoting gender diversity.

Gender diversity is not just a buzzword but a crucial driver of success, innovation, and performance in the modern workplace. As the data suggests, companies that champion gender diversity at all levels are likely to see the benefits in various aspects, from financial performance to talent acquisition and retention, and innovative thinking.


  1. Regularly Review Company Statistics: Keep track of the gender breakdown within your company to assess where you need more diversity.
  2. Encourage Open Discussion: Create safe spaces for discussion around diversity and gender equality.
  3. Invest in Diversity Training: Ensure all employees understand the benefits of diversity and how to promote it.
  4. Set Diversity Goals: Determine specific, measurable diversity targets to help guide your hiring process.
  5. Communicate the Importance of Diversity: Clearly communicate to all stakeholders why diversity is a priority for your organization. A good resource for this is McKinsey’s research showing that diversity wins in the business environment.

How to Find Female Candidates?

The process to find female candidates can initially seem challenging, especially in traditionally male-dominated fields, given the fact that around 70% of the global workforce consists of passive job seekers. However, with the right strategies in place, this task can become much more manageable.

Firstly, it’s important to recognize that the talent is out there. Women are achieving higher levels of education and entering the workforce in greater numbers than ever before. Now, the question is, ‘how can your company successfully recruit these women?’


  1. Expand Your Networks: Build relationships with organizations and groups that serve women in your industry.
  2. Reconsider Requirements: Rethink job qualifications to ensure they’re not unnecessarily limiting the candidate pool.
  3. Consider Alternative Pathways: Non-traditional career paths or academic backgrounds can bring fresh perspectives and valuable skills.
  4. Stay Up-to-Date on Market Trends: Regularly research the labor market to understand the demographics of job seekers.
  5. Make Long-Term Plans: Incorporate diversity targets into your long-term business strategy to ensure continuous effort and improvement.

Related: Empower Your Female Recruitment Strategy with Women For Hire – one of the top 10 Forbes Best Career Sites For Women!

How to ensure recruitment strategy is inclusive to women?

To effectively recruit female candidates, companies must develop a gender-inclusive recruitment strategy. This includes establishing an inclusive company culture, creating gender-neutral job descriptions, offering flexible work options, and implementing a diversity hiring policy. Additionally, targeted advertising and strategic partnerships can also play a critical role in reaching out to potential female candidates.


  1. Emphasize Inclusivity in Job Postings: Highlight your company’s commitment to diversity and inclusion in job descriptions and on your company’s career site.
  2. Train Hiring Managers: Educate hiring managers on implicit bias and the importance of gender diversity.
  3. Showcase Female Leaders: Promote your company’s female leaders in company materials and at public events.
  4. Promote Equal Opportunities: Be clear about providing equal opportunities for training, promotions, and important projects.
  5. Ask for Feedback: Regularly seek feedback from female employees on your recruitment strategies and what can be improved. Harvard Business Review provides insightful information on women’s perspectives in the workplace.

How to Optimize Job Postings to Attract More Female Candidates?

A crucial step in recruiting a diverse workforce, particularly women, is to ensure your job listings are gender-neutral. This involves avoiding language traditionally associated with one gender over the other. The importance of this approach is underscored by a study titled “Gendered Wording in Job Advertisements Exists and Sustains Gender Inequality”. The study found that gender-specific language in job listings is prevalent and perpetuates gender inequality. By using neutral language in job listings, you broaden their appeal and increase the likelihood that a diverse range of candidates, including women, will apply.


  1. Use Neutral Language: Avoid words traditionally associated with one gender.
  2. Highlight Diversity: Emphasize your commitment to diversity and inclusion in the job description.
  3. Avoid Jargon: Unnecessary industry jargon can be off-putting and confusing to some candidates.
  4. Reconsider Job Requirements: In a Harvard Business Review article, Tara Sophia Mohr investigated the widely-cited statistic that women tend to apply for jobs only if they fulfill 100% of the qualifications, whereas men apply even if they meet just 60% of them. Reducing job requirements to only those absolutely essential could help encourage a more diverse range of applicants.
  5. Highlight Benefits: Include any benefits or programs aimed at promoting work-life balance or diversity in your job listings. Research indicates that institutions failing to support family caregiving can face disadvantages in the competitive academic landscape.

How to Use Flexible Work to Attract Female Candidates?

Offering flexible work options is another effective strategy to find female candidates. Many women prioritize work-life balance when looking for jobs. Therefore, policies such as remote work options, flexible hours, and parental leave can be very attractive to potential female candidates.


  1. Offer Remote Work Options: This can be a major draw for women balancing work with other responsibilities.
  2. Provide Flexible Schedules: Allowing flexible hours can be a significant benefit for employees juggling multiple commitments.
  3. Highlight Leave Policies: Be transparent about parental and personal leave policies in job listings and interviews.
  4. Implement Job-Sharing: This can allow two part-time employees to share the responsibilities of one full-time position.
  5. Encourage Work-Life Balance: Promote a company culture that values work-life balance.

How to find female job candidates using targeted advertising?

To find female candidates, targeted advertising can be very effective. Platforms like LinkedIn and Facebook offer options to target specific demographics, including gender. By creating job ads that are specifically designed to attract women, you can significantly increase your reach to potential female candidates.


  1. Use Gender-Neutral Imagery: Ensure that the images used in your ads reflect diversity and don’t cater to stereotypes.
  2. Highlight Women in Leadership: Show potential candidates that women have the opportunity to reach high-level positions in your company.
  3. Tailor Your Message: Speak directly to the aspirations, motivations, and potential concerns of female candidates.
  4. Optimize for Mobile: Many job seekers use their phones to search for and apply to jobs.
  5. Use Social Media: Use platforms like LinkedIn and Facebook to reach a wider, more diverse audience.

How to recruit women through strategic partnerships?

Another method to find and recruit women is through strategic partnerships. Joining hands with women’s networks, industry groups, or educational institutions can provide access to a pool of potential female candidates. Additionally, such partnerships can also help enhance your company’s reputation as a gender-inclusive employer.


  1. Connect with Women’s Organizations: Develop relationships with women’s professional organizations and networks.
  2. Partner with Educational Institutions: Build relationships with colleges and universities to attract recent female graduates.
  3. Sponsor Events: Sponsoring women-centered industry events can show your commitment to female talent.
  4. Engage with Diversity Recruitment Agencies such as Women For Hire: These agencies specialize in connecting diverse talent with companies that value diversity.
  5. Network: Attend events and conferences to meet potential female candidates.

How can diversity and inclusion in hiring engage more female applicants?

In the quest to find female candidates, it’s important that diversity and inclusion are ingrained in the hiring process. This means treating every candidate fairly, regardless of their gender. Regularly reviewing and updating the hiring process to eliminate any biases can help in creating an environment where women feel valued and respected.


  1. Diversify the Hiring Team: A diverse hiring team can reduce unconscious bias in the selection process.
  2. Provide Bias Training: Teach hiring teams about the common biases that can affect the recruitment process.
  3. Implement Structured Interviews: This can help ensure all candidates are evaluated equally.
  4. Use Blind Resumes: Removing names and other identifying information from resumes can help reduce bias.
  5. Value Transferable Skills: Consider how skills from different industries or roles could benefit the position.

How to ensure a supportive work environment that caters to women?

Finally, to find and retain female employees, companies need to foster a supportive work environment. This can include mentoring programs, opportunities for advancement, and measures to prevent discrimination and harassment. When women see that a company is committed to supporting their professional growth and personal well-being, they are more likely to consider job opportunities at the company.


  1. Establish a Zero-Tolerance Policy: Make it clear that harassment and discrimination will not be tolerated.
  2. Provide Mentorship Programs: Help women grow in their careers by pairing them with experienced mentors.
  3. Foster an Inclusive Culture: Encourage a workplace culture where everyone’s voices are heard and valued.
  4. Provide Opportunities for Advancement: Show that there are clear paths for career progression within your company.
  5. Implement Employee Resource Groups: Support groups for women can provide a network of support and mentorship.

Wrapping up: finding and recruiting female candidates is a multi-faceted process that requires thoughtful strategies and actions. This involves adopting a gender-inclusive recruitment strategy, optimizing job listings, offering flexible work options, using targeted advertising, forming strategic partnerships, and creating a supportive work environment.

Related: Interested in streamlining your talent search with the biggest female job board in North America?