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19 Top Direct Sales Companies for Women: A Comprehensive Guide

Editorial Team | On February 23, 2010

Updated on July 21, 2023

Direct sales companies for women have truly reshaped how women conduct business. They serve as a dynamic platform that promotes flexibility, personal growth, and financial independence. These transformative companies are engrained in the global direct selling market, which boasted an impressive value of 189.71 billion dollars in 2021. What’s more, this market is set to expand by 6.1% annually from 2022 to 2028.

This substantial growth can largely be attributed to consumers’ preference for examining and verifying a product before they make a purchase – a distinct advantage of direct selling. Accelerated by changing customer needs and the revolutionizing power of the internet, new business models have emerged, further propelling direct selling. This sector is now one of the fastest-growing mediums for marketing products and services.

Interestingly, in 2021, about 70 percent of the world’s independent sales representatives or direct sellers, were women. Direct selling particularly offers a myriad of opportunities across diverse fields, such as cosmetics, fashion, health, and wellness, offering women the chance to succeed on their own terms. Given these trends, the future of women in direct sales companies looks promising.

Why Women Are Drawn to Direct Sales Companies

Direct sales companies for women are gaining momentum due to their unparalleled flexibility. They afford women the ability to strike a balance between personal responsibilities and professional growth. What’s more, these businesses nurture environments that motivate personal development. Here, women have the opportunity to acquire new skills, expand their network, and ultimately, achieve their entrepreneurial dreams.

An added advantage of these direct sales companies is the accessible start-up cost. Unlike traditional business models, direct sales companies require only a small investment to get started. Typically, the price of a start-up kit is all you need to own your business. According to the Direct Selling Association, the average start-up cost for direct sales is just $106.40. This modest investment is quickly recovered, as many women make it back through commission within the first few months. This financial advantage makes the opportunities presented by direct sales companies even more attractive and conducive to women realizing their business aspirations.


  • Identify your personal reasons for wanting to join a direct sales company (e.g., income, flexibility, community).
  • Set clear, achievable goals for your direct sales business.
  • Leverage the flexibility of direct sales to create a schedule that suits your lifestyle.
  • Invest time in personal development activities that enhance your sales and business management skills.
  • Reach out to successful women in direct sales for mentorship or advice.

The Top 19 Direct Sales Companies for Women

1. Stella & Dot

Stella & Dot is a social-selling company that offers a range of fashion, jewelry, and accessories. Their model empowers women to become entrepreneurs and style their own lives, providing them with the tools they need to run a successful business from home or on the go. Known for its high-quality and fashionable items, Stella & Dot is beloved by many women who desire a balance of career, passion, and family. To learn more, visit the Stella & Dot Career Page.

2. Scentsy

Scentsy specializes in the direct sales of scented products, including wax warmers, diffusers, and other home fragrances. This company offers a vibrant, supportive community that fosters growth, camaraderie, and personal achievement. The Scentsy opportunity provides a platform for women to create a flexible, lucrative business that aligns with their personal goals. To explore more about Scentsy, visit their Career Page.

3. Rodan + Fields

Rodan + Fields is a leading skincare company known for its clinically tested products for various skin types and concerns. The company’s business model allows women to sell high-demand products while receiving comprehensive support and training. As a Rodan + Fields consultant, women gain the flexibility to manage their own time, make significant income, and help others achieve radiant, healthy skin. Learn more at Rodan + Fields’ Career Page.

4. Avon

Avon is a global beauty company that has provided women with income opportunities for over a century. Avon’s product range includes cosmetics, skincare, perfumes, and fashion, all of which are sold through a vast network of independent representatives. This direct sales giant provides a robust business model, comprehensive training, and a supportive community. For more information, visit the Avon Career Page.

5. Mary Kay

Mary Kay is a household name in the direct sales industry. Offering a wide array of skincare and cosmetics products, Mary Kay consultants enjoy the freedom of running their own businesses while receiving guidance and support from a company that prioritizes enrichment, empowerment, and community. Visit Mary Kay’s Career Page to learn more.

6. Tupperware

Tupperware, a prominent name in kitchenware, has a successful direct sales model that encourages women to build their own businesses. As Tupperware consultants, women can showcase high-quality, innovative products in a fun, social environment, all while earning a substantial income. The company also provides training and tools to help women succeed. For further details, visit Tupperware’s Career Page.

7. Pampered Chef

Pampered Chef offers high-quality kitchen tools, food products, and cookbooks for homemakers. The company provides a platform for women to share their passion for cooking and home entertainment while earning an income. Pampered Chef encourages personal and business growth through cooking shows, online sales, and team building. Discover more at the Pampered Chef Career Page.

8. Arbonne

Arbonne specializes in vegan, plant-based skincare, beauty, and wellness products. The company’s philosophy of healthy living aligns with many women’s personal values, making it a fulfilling direct sales opportunity. Arbonne offers extensive training, a supportive community, and a lucrative compensation plan. Learn more by visiting Arbonne’s Career Page.

Each of these companies offers a unique opportunity for women to create a business that aligns with their lifestyle and goals. With diligence, passion, and the right support, women can find great success within the world of direct sales.

9. Younique

Younique is a cosmetics company that emphasizes the importance of natural beauty and empowerment. Their mission is to uplift, empower, and validate women globally and help them realize their potential for personal growth and financial reward. They provide a wide variety of beauty and skincare products and offer opportunities for women to build their own businesses. Learn more by visiting Younique’s Career Page.

10. doTERRA

doTERRA is renowned for its high-quality essential oils and wellness products. They offer a lucrative business model for women interested in health and wellness. Their consultants, or Wellness Advocates, educate others about the benefits of essential oils and earn income through personal sales and team growth. doTERRA provides extensive training and a supportive community. For more information, visit doTERRA’s Career Page.

11. LuLaRoe

LuLaRoe is a fashion brand that offers comfortable, affordable, and stylish clothing. They provide a platform for women to create their own home-based businesses. LuLaRoe’s mission is to bless lives and strengthen families by supporting independent fashion retailers. They provide training, resources, and a supportive community to help their retailers succeed. Learn more at LuLaRoe’s Career Page.

12. Norwex

Norwex is a company that is committed to reducing the use of harmful chemicals in home cleaning and personal care. The company provides a unique opportunity for women to build a successful business while promoting a healthier lifestyle. Norwex consultants are equipped with the tools and training necessary to educate customers about the company’s products. Discover more at Norwex’s Career Page.

13. Origami Owl

Origami Owl is a custom jewelry company that offers a platform for women to express their creativity while earning income. The company’s unique products include charms, lockets, bracelets, and more. As an Independent Designer with Origami Owl, women can run their own businesses, create beautiful custom jewelry, and connect with a supportive community. Find out more on Origami Owl’s Career Page.

14. Usborne Books

Usborne Books is a highly regarded publisher of children’s books. Their direct sales program, Usborne Books at Home, offers women a chance to promote literacy and learning while earning an income. The opportunity involves hosting book parties, online selling, and building a team of consultants. Visit Usborne Books’ Career Page for more information.

15. Juice Plus+

Juice Plus+ is a health and wellness company that offers whole food-based nutrition products. The company provides a platform for women passionate about healthy living to build a profitable business. Juice Plus+ consultants educate others about the benefits of the company’s products while enjoying a flexible work schedule. Learn more at Juice Plus+’ Career Page.

16. Thirty-One Gifts

Thirty-One Gifts is a company that sells purses, totes, and organizational products. Their mission is to celebrate, encourage, and reward women for their hard work and dedication. As a consultant, women can enjoy the flexibility of setting their own schedule and the joy of helping others organize their lives. Find out more at Thirty-One Gifts’ Career Page.

17. Herbalife

Herbalife is a global nutrition company that sells weight-management, nutrition, and personal-care products. As a Herbalife Independent Distributor, women have the opportunity to impact their own lives and the lives of others by providing high-quality nutritional products and a supportive community. Visit Herbalife’s Career Page to learn more.

18. Young Living

Young Living is a leading essential oils company with a strong commitment to purity and quality. Their business model allows women to tap into the booming wellness industry by selling essential oils and other natural products. The company provides comprehensive training and a supportive community. Discover more at Young Living’s Career Page.

19. Amway

Amway is a world-leader in nutrition, beauty, and an outstanding business opportunity for independent business owners. The company offers a range of high-quality products in health, beauty, and home, which women can sell to build a thriving business. Amway also provides robust training, business tools, and a supportive community. Learn more at Amway’s Career Page.

Leveraging Success Stories: Learn from Influential Women in Direct Sales Companies

There is a plethora of success stories spotlighting the lucrative potential of direct sales companies for women. Many have transitioned from part-time sales representatives to influential business leaders, playing a pivotal role in propelling their respective companies toward success. These triumphant narratives underline the empowering essence of direct sales businesses for women, serving as an inspirational guide for those looking to embark on a similar journey.

In honor of these successful women and all those working in corporate home offices, Direct Selling News posed questions to 20 of the most influential executive women in direct selling. Topics ranged from motivation and inspiration, to leadership, career advice, seizing opportunities, and the value of mentorship. This insightful dialogue offers a unique opportunity to leverage the wisdom and experiences of these successful women to further one’s own journey in direct sales.

The Benefits of Joining Direct Sales Companies for Women

Joining direct sales companies can provide women with a host of benefits. Beyond the flexibility and potential for financial independence, these companies often provide a supportive network that nurtures personal and professional growth. This supportive community is invaluable, particularly for those new to the world of business or direct sales.


  • Leverage the supportive network within your direct sales company for guidance and encouragement.
  • Take advantage of training opportunities provided by the company.
  • Use the flexibility offered to maintain a healthy work-life balance.
  • Set financial goals and use the direct sales opportunity to work towards achieving them.
  • Encourage personal growth through new experiences and challenges in your direct sales business.

Potential Challenges in Direct Sales Companies for Women

While the appeal of direct sales companies for women is evident, it’s critical to acknowledge the potential hurdles. Challenges such as ensuring a steady flow of income, addressing customer complaints, and overseeing business expenses can arise. However, with strategic planning and suitable advice, these difficulties can be efficiently addressed, leading to a fruitful and thriving business endeavor.

An important part of this strategic planning involves choosing the right company to collaborate with. For instance, in 2022, the demand for direct selling was negatively affected in sectors like colour cosmetics and fragrances.

On the other hand, it proved resilient in skincare, especially in Latin America, which holds the largest direct selling market globally. Therefore, aligning with a company that operates in a robust market segment can be a significant factor in achieving success in the world of direct sales.


  • Prepare a business plan to manage potential challenges such as maintaining a consistent income stream.
  • Develop good customer service skills to effectively handle customer complaints.
  • Keep track of business expenses and develop a budget.
  • Seek advice from experienced direct sales consultants when faced with challenges.
  • Keep learning and adapting to changes in the market and customer preferences.

Making the Most of Direct Sales Companies for Women

To make the most of direct sales companies for women, it’s crucial to approach it with a clear business plan, realistic expectations, and a willingness to learn and adapt. Choosing a company and product line that aligns with personal interests can also contribute significantly to success. The journey may not always be easy, but the rewards can be significant for those who persevere.


  • Regularly review and update your business plan based on your experiences and market trends.
  • Stay passionate about your product to keep your motivation high.
  • Never stop learning. Attend training sessions, webinars, or workshops whenever possible.
  • Stay connected with your team and other direct sales consultants for support and encouragement.
  • Always provide excellent customer service to maintain and grow your customer base.

Check out other articles by best-selling authors:

Dawn Rasmussen – Top Five Questions About Resumes Answered

Sunny Lurie – Eight Proven Strategies to Open the Door to a Vibrant New Career

Stacia Pierce – How to Search for a Job During the Holidays

Dawn Quesnel- Helpful Hints for Job Seekers

Stacia Pierce – Conceit vs. Confidence