• Editorial Team
• On March 15, 2010

Chris Perry, founder of Career Rocketeer (careerrocketeer.com), a Web site that provides career-development advice, faced a challenge when he tried to establish himself as a career expert: “A Google search of my name didn’t bring up anything about me. I basically didn’t exist.” Search results are not only critical to anyone applyhing for a job, but for career reinventers, too, experts say.