“In today’s world where technology is king, how you market yourself online makes a huge impact on your personal brand. Just as you’ve probably applied to countless jobs online, too, recruiters are searching their applicants online.” So say Socialfly co-founders Stephanie Cartin and Courtney Spritzer, who share their on personal social media usage.  Of note: social media has hurt many job seekers: CareerBuilder reported that 28% of employers fired workers for non-work related activity online.