What's YOUR Social Media Strategy?
At Maria Shriver’s recent Women’s Conference in California, I told more than 2,000 women that if they’re NOT immersed in social media now, they’re making a BIG mistake.
Afterwards, hundreds of women emailed and approached me to say that while obviously they knew about sites like Twitter and Facebook – often, thanks to their kids – they didn’t fully appreciate what it could do for them. There’s an assumption that the sites are only for making friends, not for advancing a career.
Let me tell you what I told them: To be effective on social media, to get hired or to attract clients for your business, you must be very clear about your strategic purpose.
I’m not on Facebook or Twitter to make friends. I’m certainly not knocking friendship — and many of you may be among my friends on the sites — but my strategic purpose is to get women to attend Women For Hire career expos and register for Spark & Hustle, my new series of three–day conferences for current and aspiring small business owners.
But if all I posted on Twitter and Facebook were pleas to buy this, pay for that all day, everyday – my friends, fans and followers would flee. Fast.
To avoid that, I must give in order to get.
I share resources and advice. I pass along nuggets and observations that I believe can help career–minded women who are thinking about their next step – whether it’s going after that promotion or starting a brownie business from home. I solicit ideas for my regular workplace segments on ABC’s Good Morning America. I answer tons of questions from jobseekers and I help solve challenges for small business owners.
And what I’ve learned in the past couple of years on Twitter and Facebook is that by being upfront and accessible, I get plenty in return because my social media pals know me and they know that I give as much as I get. Let me be clear: you don’t have to give until all the energy is sucked out of you. You can expect something in return. That’s not a crime and there’s no shame in it. It’s perfectly acceptable — encouraged, in fact — to look out for yourself and your career.
Some entrepreneurs might say it’s an awfully time–consuming way to conduct business — and they might have more efficient ideas on how to do it — but I know it works for me and millions of others. The same is true for jobseekers: Finding, following and engaging with recruiters, hiring managers and people who work where they want to work has proven to be an effective way to land interviews and get hired.
So consider your strategic purpose: What’s your goal in using social media and how will you fulfill it?
If you’re sitting there wondering what on earth you could share on Facebook, Twitter or even your own blog, you’d be surprised. Email me at [email protected] and I’ll send you a list of 50 ideas to get you going.