Jennifer Appel is the founder and owner of the Buttercup Bake Shop, with two locations in Manhattan. The successful bakery is perhaps best known for its colorful cupcakes, although it offers plenty of other decadent desserts. Martha Stewart, Al Roker, and Senator Hilary Clinton make up a part of Jennifer’s clientele. Jennifer has appeared on The Today Show several times, and Buttercup Bake Shop has been featured on MTV, Fox, CNN and more, as well as in the romantic novel A Match Made on Madison by Dee Davis. Before Buttercup, Jennifer opened the famous Magnolia Bakery in July of 1996 with her business partner. She has worked in the food industry for the past 11 years.