In any economic climate, losing your “bricks and mortar” business to a fire could be devastating. However, even with a guaranteed eventual return, losing your retail bicycle sales and service business at the peak of the highest sales season, might be just as devastating. That could have been the case for Cyclesport, a full-service highly regarded bike shop, in Park Ridge, NJ, when on April 25, 2009, a late day electrical fire took them and their shop off the road.
The reputation and tenacity of owners, Michael and Tracy Grotz and the entire Cyclesport staff, landed them into a temporary space, due to the generosity of another local business owner, Davey’s Locker, less than five days after the smoke lifted and the firemen’s cold water evaporated.
Michael Grotz’s promise to be back within 10 days seemed a lofty goal, but with the help of good neighbors, dedicated staff and a loyal customer base, they beat that goal by five days.
Mike wrote on the shop’s homepage: “Tracy and I have told our children from the time they were young, to treat everyone you meet in life the same way you wish to be treated. The payback is beyond what we could have ever dreamed.”
Cyclesport’s original founder, Mike’s dad, Walter Grotz, and the current team led by Michael and Tracy, are feeling the payback of 47 years of honest, reliable, and friendly service. Good for them and good for Cyclesport customers who have come to depend upon their goods and services.
If a business owner, are you conducting yourself, your customer service and day-to-day business in a manner that would motivate your customers and neighboring businesses to come to your rescue? Customers or owners, share your stories of success and how customer relationships have kept you running in times of trouble.
Mike, I only have one thing to say about Cyclesport – you’re Smokin’!